DO YOU MEAN IT WHEN YOU SAY YOU WANT TO GROW YOUR BUSINESS?
Running a business and growing it are NOT the same. Many entrepreneurs find themselves trapped in the cycle of day-to-day operations, neglecting the crucial self work that drives exponential growth – and the ability to create a business they can successfully walk away from. Instead, they spend a lot of time and creative energy working IN their businesses, avoiding hard facts, and neglecting to nourish their vision and dreams. If you’re nodding along, you’re not alone. But fear not! There is a way out, and I’m here to guide you through it.
As the co-Founder and President of Cardone Ventures, I’ve had the privilege of not only scaling our own business, but also coaching thousands of clients to achieve exponential revenue growth. Here are the facts: In June 2019, my husband and I founded Cardone Ventures, and in that year, we generated $2.7 million in revenue. Fast forward to 2023, and we closed the year at $146.8 million. Yes, you read that right—$146.8 million.
For the first two years, I juggled multiple roles—from head of people to operations and technology. Today, we have a team of 220 individuals excelling in their respective roles. How did we achieve this transformation? By committing to a growth mindset and staying disciplined, we fine tuned the art of duplication—the process of replacing oneself with someone equal or better. As a result, it’s become my life’s work to distill these secrets into actionable insights for you.
I took on the work of writing Start the Work to offer a blueprint for those of you who are serious about the goals you set for yourself. I’m not going to sugarcoat it. There are things in your life right now that you have to do differently. Scaling your business requires taking a good look at the decisions you make in all aspects of your life – day to day, week to week, at times hour to hour – and deciding what you’re going to do about it. Here’s what I mean:
MASTERING TIME MANAGEMENT
Time is your most valuable asset. It’s the great equalizer. The one thing we ALL have in equal measure. That’s right, we all have the same 24 hours as Sheryl Sandberg and Taylor Swift. The difference is in what we’re doing with them. In Start The Work I provide you with frameworks and strategies to leverage your time effectively, enabling you to prioritize tasks with precision to maximize your efficiency and impact.
EMPOWERING YOURSELF
Stepping back from day-to-day tasks to focus on strategic planning can be daunting, but it’s essential for long-term success. It’s time to put an emphasis on psychological and strategic shifts necessary to empower yourself to rise above the operational fray, create and sustain a vision for yourself, and chart a course toward growth and innovation.
CULTIVATING A THRIVING CULTURE
A thriving company culture is the bedrock of sustainable growth. Learn how to foster a culture that organically promotes collaboration, innovation, and teamwork—empowering your team to excel even in your absence.
BUILDING YOUR DREAM TEAM
No business can thrive without a cohesive and capable team at its helm. I share insights into assembling and nurturing a team that can seamlessly manage day-to-day operations, allowing you to focus your energy on expansion and pursuing new opportunities.
PRACTICAL IMPLEMENTATION
Each chapter of Start The Work is packed with actionable strategies and real-world examples, ensuring that the concepts discussed are not just theoretical but immediately applicable to your business.
Start The Work is more than just a book—it’s a roadmap to success, crafted from years of personal experience, meticulous research, and real-world application. Whether you’re a seasoned entrepreneur or just starting out on your journey, you have the opportunity to equip yourself with the tools, insights, and inspiration you need to transform your business and realize your fullest potential.
The only question that remains: Are you ready to start the work? For all the tips you need to get your processes and metrics in place in order to duplicate and grow, preorder Start the Work here!