Natalie Dawson is speaking to a Cardone Ventures event attendee in the left photo, and is standing with Grant and Elena Cardone in the right photo of this feature image.

$25k Secrets That No One Is Telling You

May 13, 2022

$25K secrets no one has been telling you

How do I know that no one has been telling you these secrets? Well, ask yourself, how many people do you know have actually spent twenty five thousand dollars in order to spend time with business leaders who have over $4b in real estate holdings and have sold a business for 77x EBITDA? 

How many people do you know who are willing to make that kind of investment in themselves, their businesses, and their lives? 

These are exactly the types of people we’re surrounding ourselves with at these Mastermind events. Every time I participate in one, it has a huge impact on my life, the way I think about business, and how I approach attacking my personal, professional, and financial goals. 

Because of that, it’s really important to me to be able to share the things that I’m learning through the process of growing and scaling our business and growing myself as a leader and as

somebody who’s responsible for team members.

We hosted our most-recent Mastermind in the Bahamas. It was about 50 people, all told, so you know if they’re willing to make this sort of investment, and if they’re willing to travel to this extent, then they’re pretty serious about the questions they were asking. 

The learning, the insight, the secrets, let me tell you,  it was all in abundance, so why don’t we just dive right in and I’ll start sharing, and my guess is that the next time we host a Mastermind — which only happen about once a year or so — that you’ll feel the value and register and soon as you can. 

Some of these secrets pertain to personal growth and development. Others are more related to the growth of our people, our teams, and our organizations. In fact, a huge portion of them related to the idea of “How do I do ‘X’ with this person on my team?”

But let’s start with personal insights, shall we? Alright, let’s go.

There’s nothing wrong with you if you want more

This one hit me like a ton of bricks. I’m a part of the 10X community, I’m surrounded by driven, exceptional people, but I’m obsessed with my life’s trajectory. 

We spend a lot of time in Miami, and I get served a lot of Miami content — you know, the beaches, the jet skis, the leisure of it all — and while there’s something about that sounds easy, I know that deep down I want more. 

Guess what? That’s okay. It’s okay to want more, despite whatever grief someone else might give you (and you know that they will!)

I’m giving you permission to want more. And you’re gonna get more by doing more, so get out there and do it!

Go all in on you

If you have big dreams, big desires, big goals, you have to go all in on yourself. You have to if you want to succeed. 

And so this got me thinking, “Where am I holding back in terms of investing in myself?” What about you? Where are you holding back?

Investments can mean monetary investments, like things that you’re learning or things that you’re literally giving money to, but it could also mean, what type of time investments are you giving to yourself and to your goals? Are you doing the things you need to do in order to get to where you want to go?

If you can be someone you’ve never been, you can do things you’ve never done

If I want to accomplish great things by the time I’m 30, and I want to accomplish even greater things by the time I’m 45, then I need to push myself out of my current comfort zone so that I can then push myself out of that comfort zone. 

You’re not one single person. You’re lots of different people. We all are. But we only can be if we allow ourselves to blossom beyond our existing self-perceptions. 

If you and I can be whoever we want to be there and in the future, then why wouldn’t we just start being those people now?

Animate and create

Are you starting to see a little bit of a theme here with these more personally oriented secrets? So much of what we can and can’t do in our lives is guided by our own self-talk, and by the limitations that we place on ourselves, or that stem from things others have said about us that we end up taking as truth. 

But who said that was the truth about us forever?

So many of us just aren’t willing to be animated in the roles that we’re in, in work and in life. And that’s limiting. 

Think about it: Most people are not willing to create from this place of being attention-grabbing when it comes to their businesses. Most people just like to conserve themselves and think that they have to be in this box.

And, again, I can totally understand and see why people feel this way. I feel this way sometimes, so I understand that it’s very difficult to pull yourself out of this mindset.  

However, when you are able to draw from the animated part of yourself, you’re creating interest. 

If people are interested in you, they are going to be interested in your products and your services and your brand, because they’re drawn to you as a personality and want to align themselves with the things that you’re associated with. 

“Good people” are the worst marketers

This one is from Grant Cardone. And, I don’t know about you, but I tend to think of myself as a really good person. I know that I try to treat people fairly. I try to be kind and empathetic. 

So when I hear Grant say something like this, although I’m a little taken aback by the initial statement, I know that there’s a twist. That’s what makes Grant a great communicator. It’s the twist. 

And the twist is that, more often than not, “good people” just aren’t willing to embellish the story. They’re going to tell the least compelling, “just the facts”-style story, and those are never the stories that inspire people to take action. They’re boring. Where’s the sizzle?

People are inspired by great stories. You have to be willing to wear the hat of the storyteller, and to give your stories a level of sizzle that not only gets them in the door, but that creates a picture of a life that they could be living should they do business with you. 

If you’re not willing to go there, then you’ll forever be confined by your own sense of “goodness,” which is limiting your potential.

The past often creates fear. It never creates security. 

Spending too much time looking back and living in the past won’t ever get you anywhere. Of course, you should reflect on the choices you’ve made so you can learn from them and make even better choices today and tomorrow, but living in the past is essentially living in a fantasy land. It already happened. You can’t change it. 

And if you’re just looking at the past in terms of “Those were the days” or “Man, I wish I would have…” instead of learning and acting and moving forward, then you’re never really focusing on how you can show up today to make an incredible impact toward achieving your goals. 

Don’t be “reasonable.”

Alright, here’s where we get into the people management portion of these secrets. And the first one is to have a zero tolerance policy towards being “reasonable.”

Here’s what I mean: We recently had some employees decide to, while we were hosting an event and they were dressed in their Cardone Ventures’ branded attire, take some clients to a strip club. And to make matters worse, they thought it would be cool to post this stuff on social media.

Guess what? It’s not. It’s not okay at all, and it has zero alignment with our corporate values or our brand, and we will not tolerate this sort of behavior. This is an instant termination. 

Like, what’s the discussion? Am I going to put these people on a performance plan? Think about the total lack of judgment here? I’m sorry, but there’s no road back from there. 

Make the decision to never compromise

I have difficulty with this one sometimes. I know a lot of people do. It’s easier to think, “This is close enough,” but it’s never satisfying, is it?

At our latest Mastermind, I watched Grant Cardone send his coffee back four times because they kept screwing it up, and while I probably would have just accepted the first one and moved on with my day, Grant’s larger point in that situation was, “Hey, why should I compromise on the things that I’m paying for?” 

The thing is, he’s right. He asked and paid for a very specific thing. Why should he have to settle for something that’s just close enough to that thing? Why should you have to settle?

This mode of thinking and acting will make you so much more confident as a leader, and people will begin to take note of you as an uncompromising leader. You’re really just saying, “These are my expectations” and actually backing up those expectations by not accepting anything less than that. 

Pretty soon, you’ll notice that your environment will shift. People will always meet you where you are. You settle for something less? You’ll get it. You start expecting more for yourself and from everyone else around you, and you can have that, too. 

Look at your employees like professional sports team

Do you know a single professional sports team, regardless of the sport, that will keep someone on the team that isn’t bringing their best? It just doesn’t happen. There’s no “good enough” in professional sports, and there doesn’t need to be a sense of “good enough” on your team either. 

If you have team members who have slid in their performance, are phoning it in, or believe that because they used to be top contributors, that they’ve got it made and that they can just coast, I think it’s good to remind them that there are a lot of talented, driven people out there who would love to have their seat. 

It doesn’t matter if they’re a family member, a friend, or whoever, if they’re not there to show up and play the game to the best of their ability each and every day, then why are they there? And why are you letting them be there? They’re dragging everyone else down with them.

Yes, it’s difficult, but it might be time to cut that underperformer and find yourself a hungry rookie or a proven team player, so you can finally have a squad who will take you as far as you want to go. 


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