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Time is Nonrenewable: What to Stop, Delegate, Continue and Start When Scaling Your Business

Grow Your Business

In the realm of business, time reigns supreme as the ultimate currency. Drawing from my experiences alongside Grant and Elena Cardone, I’ve witnessed firsthand the meticulous dedication they bring to each passing second. Every minute holds immeasurable value for them. Their unwavering focus and staunch protection of time taught me so much about what it takes to achieve my goals and how to guide my clients on the journey of scaling their enterprises.

Time Management Secrets

Elena Cardone, for example, doesn’t shy away from making tough decisions to safeguard her most precious resource. She doesn’t waste moments on fruitless meetings or conversations that don’t align with her objectives. If it doesn’t contribute to her goals, she swiftly and graciously moves on. This commitment to time management is a potent reminder for leaders navigating the intricate path of scaling their businesses.

Maximize Revenue and Efficiency

When you have your head right about how valuable your time is, you’re also going to shift the way you think about how you spend your money. Consider a common scenario: the need for top-notch catering for a client meet and greet. In the initial stages, DIY might seem appealing to save costs. But, you have to ask yourself: is it a worthwhile trade-off of time for money? Money can be replenished, time is irreplaceable. The hours spent crafting a menu, shopping, and maybe even learning how to put some recipes together can be channeled into revenue-generating activities. The value of hiring a professional becomes evident when you put it in the context of the irreplaceable time you need to continue to focus on your business.

Here’s the reality: in the grand scheme of things, a catering bill won’t keep you up at night. Evaluating the true worth of  time  is what is going to set you on the path to growth. It’s about redirecting all your efforts towards revenue generation and eliminating  time-draining activities. 

Now, let’s take a good look at how you’re budgeting your time. Review your calendar over the past month, noting activities consuming significant chunks of time . This exercise paints a clear picture of your time distribution. Introduce two pivotal filters: do these activities contribute to revenue, and should they be stopped, started, continued, or delegated

The objective? Maximize time dedicated to revenue generation. Initially, this may entail focusing on marketing and sales. However, as the business scales, clinging to tasks that could be delegated becomes counterproductive. Delegation is essential for scalability.

Take these next step to categorize your activities:

Stop: Eliminate activities that don’t add value or align with goals, streamlining efforts for maximum impact.

Delegate: Entrust core activities to capable individuals, freeing  time  for growth-focused endeavors.

Continue: Maintain essential tasks aligned with the business’s trajectory.

Start: Prioritize untapped opportunities crucial for future growth.

Adopt this framework to guide decision-making as the business evolves. Filter every request, meeting, and project through the lens of growth and efficiency. Mastering  time  management is pivotal for success in the journey of scaling a business.

If you’re ready to master your time and commit to growing your business, then you’re ready to learn more about categorizing tasks and investing your time for maximum growth, click here to preorder my new book Start the Work and see why “if your business isn’t growing, you’re not spending your time on the right things.”